JOIN US ON OUR MISSION

FEEDING THE WORLD NUTRITIOUSLY

EMPOWERING COMMUNITIES

BUILDING COMPASSIONATE PARTNERSHIPS

Our story

CEO Pete Henderson, a former news cameraman, witnessed firsthand the limitations of emergency food—requiring cooking or offering low energy. These experiences sparked a revelation: the world needed sustainable, nutrition-rich solutions that empower people to thrive, not just survive.

At E2G FOOD, we believe that together, we can EAT-2-GROW and make a vibrant, nutritious world powered by real FOOD.

With our partners, we’re laying the foundation for a resilient world where every meal nourishes, sustains and empowers communities for generations to come.

Meet the E2G Team

Peter Henderson - CEO

Shannon Macfarlane - Administration and Operations

Bertie Turner - Strategic Communications Lead

The E2G Values

Innovation & nourishment

We are driven to harness the power of nature’s miracle food, spirulina, in an innovative way to nourish communities.

We use real ingredients including dates, oats and nuts to create a delicious and protein-rich FOOD bar. Our bars are also packed with micronutrients and minerals to sustain people.

Compassion for people and the environment

We are committed in pioneering solutions for communities, instantly and in the future. We are mindful to mother nature by using biodegradable wrapping, whilst working with smallholder farmers to develop climate-friendly spirulina microfarms.

Community-centric approach

We live and breathe community, cultivating FOOD to sustain the future, whilst supporting Zero Hunger and making nutritious food accessible to everyone.

Our global Ambassadors develop regional solutions and drive a positive force of change.

Empowerment & collaboration

Collaboration is the only way we will create a more nutritious future. We listen, learn and build long-term partnerships to sustain livelihoods and increase resilience. Together, we will empower communities to sustain themselves.

Transparency & integrity

The E2G team is working towards a common purpose and we communicate with transparency and care. This creates a space for richer conversations and meaningful collaborations.